My "Why" is to build a healthy working environment and a culture of success, trust, and engagement. My areas of interest and passion are in Organization’s performance, development and transformation through close systemic coaching with their respective leadership board that drives real growth and transformation. I held a number of roles during my career spanning between corporates & service providers' operations, client consultant, Sales, and Strategy. In Trainera, I held senior positions in the Commercial, Operations, and Strategy teams that included leading a number of key initiatives including developing customized business simulations for more than leading companies in the MENA region such as Pepsi and P&G. I worked in various regional Learning and Development firms starting with Scitron for Training, T-Smart Training, Logic Management Consulting (KSA), Trainera for Learning & Development, Misr takaful insurance & fatura, as well as a freelance trainer & consultant with different service providers like EBI & Maven events. I have a wide cultural experience having lived in several countries across the MENA region as Saudi Arabia, Dubai, and now Egypt. I am also an active member in a number of Development activities supporting a number of NGOs and University Clubs; an active member of a group of Sports Coaching who are aiming to embed sustainable practices to improve athletes’ awareness and life. Being a business consultant, Iparticipated in several projects in both the public and private sectors in the Middle East during my career. I am Certified Coach from International Coach Federation (ICF), CIPD practitioner, certified master trainer from “Customer Focus – USA” content, “Simdustry – German” & “Wilson Learning – the USA”.